Having been in the print industry for almost 30 years, we have spoken to a lot of clients who have had terrible experiences with their previous printer making them very hesitant, as they don’t want to have the same problem happen again. In this blog post we will try to help you avoid making that dreaded mistake, saving you time and money.
When looking for a printer, the first thing you want to do is have a look at the reviews from other people who have used that company. This will show you other customer’s opinions and experiences, which will help you understand the general consensus for that business. 72% of people say that positive reviews make them trust a local business more, while 88% of consumers trust online reviews as much as personal recommendations, so make sure you look out for those reviews!
Speak to the people behind the print
Have a meeting with the people from the company, see how they are, listen to their knowledge and talk through the print you want done. They will then be able to understand what you want and will be able to put forward other suggestions that could enhance the print and give it a better feel. This will lower the chance of any confusion or miscommunication, meaning you’re more likely to get exactly what you want from the end product.
Look at their previous work
As printers, we are very proud of our work and as a result of that, we tend to keep a sample of our favourite jobs. Most printers will have a wide range of their previous work for you to look at. This will show you the quality of that printer and could also give you some ideas that could further enhance your own print.
Customer service is one of the most important aspects of any business. Having a good first impression of a business is imperative to you as the customer because that is where you build your trust from. You never want to be treated as a number by any business. If they give you those personal touches, then it shows that you are valued by the business and that they care about having you as one of their customers.
Personal recommendations are one of the best ways to find out how a business is perceived. If you have been recommended to go to a certain business by numerous people that you trust, then they obviously most be doing something right! These are clear signs that they value their customers, have competitive prices and produce high quality work.
Having a printer that is local to you is a great advantage, because it means that you can easily go and discuss any potential ideas that you may have with the printer face to face. Having these meetings face to face also leaves less room for any potential errors that can be encountered when you have these conversations by phone or email. They may also take you around the premises, so that you can get a better feel for the company and see exactly what each piece of equipment does, once again showing that they care about their customers.
Finding the right print partner is crucial to any business, having a good relationship, getting high quality print and being given competitive prices all make up the perfect print partnership. When looking for your print partner, make sure you take into account everything mentioned above. This will massively reduce the risk of any problems arising and make your printed marketing material thrive against your competitors.
If you have a project coming up that requires any commercial print, small or large, make sure you ask us for a competitive quote by visiting our Contact Page!
August 29th, 2018 – Tom Lacey