Print and design firm buys more equipment to aid expansion August 5, 2008
A print and design company has invested another £80,000 in new equipment only weeks after its biggest ever spend.
n April Mercia Image moved from Mansfield Road, Derby, to the Duffield Road Industrial Estate in Little Eaton where it had invested £800,000 in buying and transforming premises.
The transfer included delivery and set up of a new £500,000 Mitsubishi five colour litho printer as well as moving in a £120,000 digital press bought last year.
Since then the company has bought a £55,000 Muller Martini Preston saddle stitcher as a replacement for an older machine. The new equipment can staple together 5,500 booklets an hour.
It has also paid £15,000 for a Schneider guillotine with digital programme for its finishing department. Again, this replaces older equipment and does the work a lot quicker.
In addition, the company has upgraded its design studio and bought new Apple Macs and accompanying software.
Director Amanda Strong said: “This is part of an ongoing expansion plan using state-of-the-art technology to provide an even better service to our customers.”
The company is now also using a £20,000 package of XMPie professional personalisation software to enhance its marketing role on behalf of customers.
This software enables Mercia to personalise any printed product with names, personal details, images and even items such as tear-off vouchers and so target the marketing of material.
Normal leafleting has a response rate of under five per cent but, Mercia says research has shown that targeted marketing can increase this to more than 20 per cent.
Such marketing uses fewer materials, is more customer-friendly, and provides a higher return on investment by the client.
“This software is a fantastic marketing tool and a distinct advantage over global marketing and leaflet drops,” said Amanda.
For more information contact Amanda Strong on 01332 830552
